The B3 Institute delivers
long-term results, backed by applied neuroscience
The B3 Institute is a coaching and consulting firm that leads deep, sustainable development across all dimensions of business, including individuals, teams, and the organization as a whole. We support leaders and companies in building the internal capacity required for clarity, resilience, and long-term performance.
We partner with organizations that aim to be enduring, world-shaping institutions, helping them grow without sacrificing people, culture, or decision quality. Our work supports scale that is biologically sustainable and strategically sound.
Our approach is grounded in nervous system literacy as performance infrastructure. We help leaders understand how regulation, stress, and attention shape judgment, collaboration, and execution, then translate that understanding into practical leadership capability across the enterprise.
We serve as a strategic wisdom partner to organizations, supporting transformation through executive coaching, leadership development, team performance, culture design, and organizational integration. Our work strengthens how decisions are made, how pressure is held, and how systems are built to last.
WE'VE EMPOWERED COMPANIES & LEADERS ALL OVER THE WORLD
Matthew Cooke,
SEP
FOUNDED BY
I’m Matthew Cooke, SEP, founder and creator of Body-Based Breakthrough. For 15+ years, I’ve devoted my life to the study and practice of nervous system healing—drawing from Somatic Experiencing, attachment theory, and trauma-informed methods to help people reconnect with the wisdom of their bodies.
As a Somatic Experiencing Practitioner (SEP), trained by leaders like Peter Levine and Diane Poole Heller, I’ve guided 1,000+ leaders through breakthrough experiences, including executives from Google, Apple, SpaceX, Snapchat, Disney/Pixar, and other Fortune 500 companies.
Kristin Hoover
A three-time business leader and certified leadership coach, Kristin "Uch" brings over 25 years of experience leading organizations of 100–600 people and $3B portfolios—from rebuilding countries in war zones to overseeing IT for the White House.
After decades of navigating high-stakes leadership, she found her way to Body-Based Breakthrough and experienced its profound impact on post-traumatic growth.
Today, she coaches executives and facilitates 1-6 day leadership workshops, and she thrives on growing leaders and optimizing teams around the world. Kristin is devoted to helping people and teams lead, connect, and recover in embodied, sustainable ways that make healing and high performance accessible to all.
FOUNDING
PARTNERS
Antoine Bohannon,
ACC
A seasoned organizational leader and Associate Certified Coach (ACC) through the International Coaching Federation , Antoine "Bo" brings over 17 years of experience leading multi-disciplinary teams of 100+ people across the global tech landscape.
After nearly two decades of navigating the complexities of rapid career progression and organizational pressure, he transitioned his focus from building technical systems to helping building resilient humans.
As a Founding Partner of the B3 Institute, Bo is dedicated to helping individuals and teams move beyond professional blockers by integrating nervous system literacy and authentic, servant-leadership into their growth. He is devoted to guiding others toward sustainable, high-impact careers that prioritize psychological safety and human potential as much as performance.
